OUR WORK

We’re the alchemists of digital marketing, turning the ordinary into gold with bold strategies and relentless innovation to elevate your business.

CASE STUDIES

Oh the adventures we’ve had… From Medtech, fintech, insurtech to all corners of the B2C ECOMM world and even government organizations and NPOs. We’ve helped a lot of people in our collective years.

BRINGING COSTS DOWN BY 50%

Colliers International needed someone to help bring down their lead costs for their commercial real estate listings to not only allow their agents to focus on quality leads but also do it on smaller budgets to improve margins.

KATHOS has not only been able to expand into different platforms, but bring down overall lead costs down by 50% while retaining lead quality on the primary ad platform. This allowed Colliers to expand and reach larger audiences in bigger markets (while spending roughly 30% more YoY) bringing more value to their agents overall and directly affecting the bottom line.

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SCALING TO SIX-DIGIT MONTHLY BUDGETS

Global electronics seller CDW doesn’t need help running down-funnel platforms, it sells itself! But optimizing it for maximum value is another thing. This is where we came in. The initial SEM build needed a lot of work: optimization scores were low, CR%/CTR needed improving, and all of this overpaying for traffic was affecting the ROAS which had a plateauing revenue of roughly $150k/month and a lower ROAS.

With a meticulous, complete reset of their SEM build, not only did baseline scores go up, they almost doubled within the same month. Leading to a positive trend in revenue, AOV, ROAS, and CR%. As the months went on we were able to scale up to a consistently high six-digit monthly budget afterward.

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ROAS DOUBLED, SCALING UP SUCCESS

Optimizing to ensure you keep a foothold in the market place is one thing, making sure you're not burning cash on awareness is another. Instead of going for more costly media buys, what we decided to do is do a much more targeted push by upping spend on performant platforms with incremental spend and optimizing everything by tweaking the build and targeting almost daily.

The performance and ROAS were so good the incremental spend (a five-digit monthly budget) was made permanent and kept enjoying a 7.5x ROAS throughout its life.

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LAUNCHING BRANDS SUCCESSFULLY

In the last few years Deloitte entrusted us to launch multiple brands in the medtech, agriculture, and health spaces. This included a full audit of the branding, their potential, and forecasting performance before launching brands on multiple social media platforms and ensuring media dollars were spent strategically with no fluff.

Thanks to the work with the team at KATHOS, these brand liftoffs not only got off without a hitch, but brands were set off with: a full comprehensive paid media build including paid social on various platforms and paid search, a blueprint for success with the training/coaching necessary so anyone on the client teams could effectively speak to it, and optimizations during those crucial first few months to ensure success. This led to clients under Deloitte reaching metrics beyond their own internal forecast benchmarks and starting off every brand right.

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A SHORT LIST OF PEOPLE
WE'RE PROUD TO HAVE DONE WORK FOR